Why settle for a boring text ad in the local newspaper when you can advertise your boat online? Classified ads are not exactly cheap, and let’s face it, fewer people actually read the newspaper anymore. When it comes to searching for a new boat, most buyers head to one place: the Internet. It’s free to list your boat for sale on BoatSalesAustin.com, so you have nothing to lose and everything to gain. Leverage the power of the Internet and get your boat in front of buyers actively searching for yachts, power boats, jet boats, sailboats, dinghies, and even kayaks and canoes.
Tips for Advertising Boats with us
If you’ve ever browsed classified advertisements, you know that all ads are not created equal. At a minimum, a good listing should contain the following:
• Detailed boat information – Describe the boat so that buyers are clear about what you are selling. Include all relevant information, good and bad. For example, if your sailboat is in immaculate condition overall with the exception of its sails, a buyer would like to know that. In some buyers’ eyes, this information may be a deal breaker, but other buyers will appreciate knowing these details. Include information such as boat length, type, manufacturer, age, engine information, standard features, upgrades, electronics, registration status, weight, whether the boat comes with a trailer, and so forth.
• Price information – Before pricing your boat, do your research. Find out what comparable boats in your area are selling for. In addition, consider the season. Boat prices tend to rise and fall based on the season of the year. After all, it’s expensive to store a boat when it’s not in use, so prices fall in the off season.
• Contact information – Be sure to include your contact information. Unlike classified ads in the newspaper, our listings allow you to enter as much information as you need. Feel free to include your phone number, e-mail address, or cell phone number.
• Boat Photos – While detailed information is a must, no ad is complete without clear photos. Buyers want to be able to see everything! Include photos of the hull, motor, staterooms, cockpit, stern, bow, sails, electronics, and other unique features.
But why stop there? Now that you have the basic information posted in your ad, go back and revise your text to make sure that it is easy to read, grammatically correct, properly punctuated, and compelling. Consider videotaping your boat and posting it on a site such as YouTube. Embed the link within the text of your ad and let buyers view the video.
Once your boat is listed for sale on BoatSalesAustin.com, make a point to respond to inquiries promptly. Boat buyers don’t simply call one advertiser and then wait for a response before moving on. Your boat will be competing with other boats being sold by private parties as well as professional boat dealers. Return phone calls and e-mails right away. Consider editing your ad when you find that buyers are asking the same questions. |
